Teaching PR On-Line for Northwestern State University

Thursday, February 23, 2006

PR Campaign of the Education Industry Association

This is from cnn.com

WASHINGTON (AP) -- Schools are blocking huge numbers of poor children from getting free tutoring, civil rights advocates and private tutoring companies said Thursday.In a Capitol meeting sponsored by House and Senate education leaders of both parties, tutoring providers pointed to what they called an unkept federal promise.

Low-income parents are supposed to get a free tutor for any child who goes to a school that gets federal poverty aid but has not made steady progress for three straight years.

Parents get to pick the tutor they want from a state list.But that pledge of the 2002 No Child Left Behind law is often not being met."There are millions of eligible students who are not getting services," said Jeff Cohen, president of Catapult Learning, which is providing tutoring to roughly 50,000 children this year. "We have got to correct that. At its face value, it's wrong."The low numbers of tutored students are not because of a lack of interest, but because some schools make getting help nearly impossible for parents, tutoring advocates said.

The Education Industry Association, a lobbying group for more than 800 corporate and individual members who provide services, organized the meeting. The tutoring provision is a lucrative opportunity for the industry as the doors to more schools open.In its new PUBLIC RELATIONS CAMPAIGN, the industry lobbying group plans to spotlight districts that have embraced tutoring -- and expose ones that deny access.The Education Department has also sought to publicize school systems that have been successful in enrolling students.
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