Teaching PR On-Line for Northwestern State University

Thursday, February 23, 2006

Glad Trash Bags Sponsors PR at Mardi Gras

This is from www.adage.com

Will Be Featured in TV, Print Ads for New Orleans Event

February 08, 2006

By Jack Neff

CINCINNATI-- The top-billed corporate sponsor for the first post-Katrina Mardi Gras in New Orleans couldn’t be more fitting: Glad trash bags. With a very big cleanup still on its hands and thousands of visitors on the way, New Orleans has signed Glad as lead sponsor for this year’s Mardi Gras. Glad, a joint venture between Clorox Co. and 20% owner Procter & Gamble Co., will be featured in TV and print advertising for the event, which will go on as planned, focused heavily around the largely recovered French Quarter as the city struggles to recover five months after Hurricane Katrina struck.

Glad also is in talks with Eli Manning, quarterback of the New York Giants, to participate in its marketing and public-relations efforts around Mardi Gras, according to people familiar with the matter. Like two top executives of the Glad business -- including Beth Springer, president of the unit -- Mr. Manning is a native of New Orleans, where his father was for years quarterback for the Saints.

’There’s a lot of trash’“Since this is the first major tourist event for people to come back to the region, we want to make sure the city can pull off the event as they want and that it’s clean before, during and after,” said David Friedler, marketing director for Glad trash bags and also a New Orleans native. “We think we’ll be pretty visible. … I’ve been to plenty of Mardi Gras. There’s a lot of trash.”

Glad already has donated 1.2 million ForceFlex trash bags to the Gulf Coast cleanup through the Clorox Foundation and donated another 100,000 as part of the sponsorship. Glad also will sponsor a pre-Mardi-Gras “Katrina Krew” cleanup Feb. 23 to tidy up the French Quarter in advance of the celebration as well as work with the New Orleans Sanitation department during the event, using as a staging area the Ernest Morial Convention Center central to much of the post-Katrina humanitarian crisis. Glad, moreover, also will host a post-event cleanup March 4.
During the parades and other festivities, Glad will be handing out samples of ForceFlex trash bags. “In the days of media fragmentation, when it’s harder to reach your consumer, we’re always looking for new ways to reach our target consumer in a relevant way,” Mr. Friedler said. “This gives us a great way to support an important revitalization effort and put our bags in the hands of consumers.”

Mr. Friedler isn’t sure how many people will show up for Mardi Gras this year, given the publicity balanced against the potential for an outpouring of national sympathy for the beleaguered city. Based on booking activity at homes of his relatives, however, he believes turnout could be robust. “I know all the houses of my aunts and uncles are going to be filled,” he said, “but that’s the only data I’ve got.”

Independent media-buying club MediaBuys handled the deal for New Orleans. Clorox is working with Interpublic Group of Cos.’ Weber Shandwick on the public relations effort surrounding its sponsorship.


Blogger your said...

phentermine nice :)

9:47 AM

Blogger Sandra White said...

phentermine - health insurance - debt consolidation - home equity loans Nice comment.. I ll come back for sure :]

4:00 AM

Blogger Sandra White said...

phentermine - health insurance - debt consolidation - home equity loans Nice comment.. I ll come back for sure :]

5:58 PM

Anonymous Anonymous said...

black mold exposureblack mold symptoms of exposurewrought iron garden gatesiron garden gates find them herefine thin hair hairstylessearch hair styles for fine thin hairnight vision binocularsbuy night vision binocularslipitor reactionslipitor allergic reactionsluxury beach resort in the philippines

afordable beach resorts in the philippineshomeopathy for eczema.baby eczema.save big with great mineral makeup bargainsmineral makeup wholesalersprodam iphone Apple prodam iphone prahacect iphone manualmanual for P 168 iphonefero 52 binocularsnight vision Fero 52 binocularsThe best night vision binoculars here

night vision binoculars bargainsfree photo albums computer programsfree software to make photo albumsfree tax formsprintable tax forms for free craftmatic air bedcraftmatic air bed adjustable info hereboyd air bedboyd night air bed lowest pricefind air beds in wisconsinbest air beds in wisconsincloud air beds

best cloud inflatable air bedssealy air beds portableportables air bedsrv luggage racksaluminum made rv luggage racksair bed raisedbest form raised air bedsaircraft support equipmentsbest support equipments for aircraftsbed air informercialsbest informercials bed airmattress sized air beds

bestair bed mattress antique doorknobsantique doorknob identification tipsdvd player troubleshootingtroubleshooting with the dvd playerflat panel television lcd vs plasmaflat panel lcd television versus plasma pic the bestThe causes of economic recessionwhat are the causes of economic recessionadjustable bed air foam The best bed air foam

hoof prints antique equestrian printsantique hoof prints equestrian printsBuy air bedadjustablebuy the best adjustable air bedsair beds canadian storesCanadian stores for air beds

migraine causemigraine treatments floridaflorida headache clinicdrying dessicantair drying dessicantdessicant air dryerpediatric asthmaasthma specialistasthma children specialistcarpet cleaning dallas txcarpet cleaners dallascarpet cleaning dallas

vero beach vacationvero beach vacationsbeach vacation homes veroms beach vacationsms beach vacationms beach condosmaui beach vacationmaui beach vacationsmaui beach clubbeach vacationsyour beach vacationscheap beach vacations

2:01 PM


Post a Comment

<< Home