Teaching PR On-Line for Northwestern State University

Thursday, December 22, 2005

Buzzmarketing

A book students might want to consider reviewing for my class is "Buzzmarketing: Get People to Talk about Your Stuff" by Mark Hughes. The book is an easy and entertaining read. It is supported by white papers and supporting materials on its great website

The Buzzmarkeing book is all about how to obtain more publicity for your organization using public relations methods. It is a very engaging book and one that I highly recommend.

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